Services for Book Marketing and Promotion

Acquire the skills necessary to attract more readers, engage your audience, and sell books like a pro.

No one is better qualified to sell your book than you are.

But if you’re unsure where to start or how to enhance your book marketing strategy, you’ll need guidance to boost book sales.

We’ve teamed up with Smith Publicity experts to help you gain actionable book marketing plans and techniques that drive sales by increasing potential readers’ awareness of your book and author platform throughout your career.

For your writing to succeed, it must capture the attention of book lovers and new readers. Fortunately, social media platforms and expert online marketing services can significantly aid your marketing efforts. Whether you’re a new or seasoned author, effective book marketing can greatly improve your book sales.

Each book marketing service is customized to your goals, genre, and skill level. Whether you’re beginning from scratch or refining your current approach, we’re here to guide you in improving book promotion by offering valuable book marketing tips.

For anyone looking to publish, I highly recommend considering BookBaby. I had a fantastic experience and would gladly work with them again in the future.

 -Charmisse M. Owens, Self-Help Author

What are the most popular book genres?

Self-publishing has revolutionized the book market by enabling authors to connect directly with readers, independent of traditional publishing houses. Here are some popular self-publishing book genres:

  • Romance: This genre remains highly popular across all publishing sectors, with self-published romance novels achieving significant success. Authors can explore a variety of subgenres, including contemporary romance, historical love, and supernatural romance. Direct engagement with readers allows romance authors to build a loyal fanbase and a flourishing business.
  • Mystery: Known for captivating readers, the mystery genre has benefited greatly from self-publishing. Authors have excelled in creating compelling mystery thrillers, psychological thrillers, and crime fiction. The genre’s appeal lies in its addictive nature, intriguing plots, and engaging characters.
  • Science Fiction & Fantasy: Both genres have long been favorites, and self-publishing offers new opportunities to explore these imaginative worlds. Fans of science fiction and fantasy seek unique experiences and inventive storytelling. Successful self-published authors often create series, expanding their universes and drawing readers to multiple books.
  • Nonfiction: The growth of nonfiction self-publishing is notable, especially in self-help and memoirs. Authors can address topics that resonate with readers seeking knowledge and inspiration. Nonfiction books can offer valuable advice and guidance, making them a strong choice for self-publishing success.

While these genres have proven successful, the market is ever-evolving, and other genres may also capture reader interest. The key to success lies in crafting a compelling story for your target audience.

Three Paths to Improved Book Marketing

Each of our book marketing services is crafted to offer a comprehensive game plan in the key areas where you’ll gain the most from marketing your book. All three options can be utilized for your book promotion at any stage—even if your book hasn’t been published yet.

Look below and select the service(s) that best meet your needs.

Amazon

Optimizing Your Amazon Retail Listing

$399

We’ll research Amazon listings and Author Central pages similar to your title and study the marketing strategy and the tactics used that work best within your genre.

What You’ll Learn

  • How to enhance each section of your Amazon page.
  • Effective methods to distinguish yourself professionally from competitors.
  • How to utilize stronger keywords to boost your book’s online visibility.

Marketing

Book Marketing Strategy Planner

$399

You and your book marketing expert will develop a tailored roadmap focusing on the best strategies for your book, including proven tactics such as organizing book signings and engaging readers through blogging.

What You’ll Learn

  • How to build and grow your network.
  • The most effective methods for reaching your target audience.
  • How to improve your online presence, including your website, blog, and social media platforms.

Social Media

Social Media Book Promotion

$399

You and your book marketing expert will assess and enhance your current profile on one of the following social platforms:

What You’ll Learn

  • The rules of engagement for authors on social media.
  • How to create and budget targeted promotional ads.
  • Tips for planning your social media posts using management tools.
  • How to monitor your progress and effectiveness with social analytics.

All 3 packages include:

Dedicated expert • 1-hr phone call • Course guides and materials • Actionable game plan

How it works

Choose your service

You will receive your welcome email and questionnaire within 24 hours.

Tell us about yourself

Answer our questionnaire and tell us about you and your publishing goals.

Speak with your expert

Participate in a 60-minute training phone call with your book marketing expert.

You're good to go

You'll walk away with the plan, resources, and confidence needed to sell more books on your own.

 I’ve previously self-published through KDP and am now trying BookBabyOfficial. I set up a consult with Olivia at Smith Publicity, and she was very helpful. What I appreciated was our focus on specific areas that would aid in publicity, especially on social media. Olivia also provided articles to read and notes from our discussion. I dislike being overwhelmed with excessive general information, but Olivia avoided this. She was direct and supportive.

 – Sara Webley, Author

About Smith Publicity

Smith Publicity is the most experienced book marketing and promotion agency in the industry. Since 1997, they have promoted thousands of books across various genres, from self-published and first-time authors to well-known traditionally published names.

Every day, authors and publishers turn to Smith Publicity to help their work gain media attention.

With over 20 years of unparalleled success in promoting self-published authors, Smith Publicity’s clients have been featured in numerous print, broadcast, online, book blogs, and podcast outlets worldwide. This includes appearances as experts/authors on major platforms like TODAY, GMA, CNBC, FOX, The View, 20/20, 60 Minutes, and The 700 Club, as well as byline articles in TIME Magazine, Fast Company, and Newsweek. Their clients have also been interviewed on NPR, featured in columns on Huffington Post, Entrepreneur, Today.com, and Psychology Today, and had stories published in The New York Times, Reader’s Digest, O, The Oprah Magazine, and The Atlantic.

With offices in New Jersey and Toronto and experience working with authors from over 15 countries, Smith Publicity has a global reach.

Smith Publicity has pioneered many book promotion techniques, including the innovative “book as a business card” approach. They take pride in collaborating closely with authors to craft and execute highly customized marketing strategies that enhance book discoverability and strengthen or build an author’s brand.

They also offer a range of educational resources for authors, including their blog, All Things Book Marketing Podcast, Book Publicity Newsletter, and YouTube videos.

Smith Publicity is dedicated to making great things happen for authors!